MBA graduates can contribute to the success of an organization in a wide variety of ways. Their extensive training and keen insights into the current business landscape and market drivers enables them to contribute in a variety of specialized, but important roles.
It’s natural to think of MBA graduates working as business analysts, procurement leaders or overseeing teams of sales professionals. What some people may not realize is the same skills needed to manage traditional business functions can also prepare an MBA grad to overseeing an organization’s marketing department.
It’s not unusual to find corporate marketing teams made up of highly talented and creative contributors. What may be lacking in the average marketing department is someone with the necessary business acumen needed to drive the department. That is what an MBA graduate can bring to the process.
As you can see below, an MBA graduate’s understanding of business trends, analysis, and pricing as well as their advanced communication skills all help to prepare them to manage a corporate marketing department, helping to ensure it stays on budget and its efforts align with the overall business goals.