Thrive in the Fast-Paced World of Marketing and Advertising
Successful marketing and advertising programs must constantly reinvent themselves to keep up with the latest innovations. You can prepare to become a leader in the field with our online MBA with marketing and advertising concentration, which gives you the skills to help a business or organization boost its bottom line.
- Build successful marketing campaigns
- Analyze consumer behavior
- Study contemporary advertising
- Learn to maximize ROI
- Graduate in one year
Lead Marketing and Advertising Teams with Confidence
The online MBA with a concentration in Marketing and Advertising at the University of Saint Mary explores the ideology behind effectively motivating team members to take ideas from the drawing board to the market. Through innovative online coursework delivered by experts, you'll gain the knowledge and experience to lead a team in creating and implementing marketing and advertising strategies for various audiences. Plus, you'll have the skills to ensure sound marketing strategies, select appropriate advertising mediums, conduct and evaluate consumer studies, and create competitive pricing strategies.
Advertising and Promotions Manager
Salary: $133,4601
As an advertising and promotions manager, you would increase sales by offering purchasing incentives for customers. You might lead teams in creating and disseminating direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events like sweepstakes or contests. You could also be a liaison between customers and your organization.
Marketing Manager
Salary: $142,4701
As a marketing manager, you would identify potential markets for your organization’s products and services. This could include conducting market research, developing pricing strategies, providing marketing plans, and collaborating with sales, public relations, and product development staff.
Public Relations and Fundraising Manager
Salary: $118,4302
As a public relations and fundraising manager, you would develop your organization's identity by overseeing press releases, media appearances, market research, and staff supervision. As a fundraising manager, you would carry out fundraising strategies, contact potential donors, and apply for grants. Employment for public relations and fundraising managers is projected to grow 13% through 2030, much faster than the average for all occupations.
Curriculum Requirements
The University of Saint Mary online MBA program with a concentration in Marketing and Advertising Management requires a total of 33 graduate-level credit hours, which include eight core courses and the following three courses:
MGT 747 — The Advertising Industry in the 21st Century
This course will address the complex management challenges in advertising today. Topics include the new client service model, working with contract services, campaign planning, modern media and media planning, and basic advertising production techniques. Students will also learn how to develop a creative brief and how to work with a creative staff.
Prerequisite: MGT 704 — Marketing Management
MGT 748 — Buyer Behavior and Marketing Research
Understanding why and how a consumer decides to purchase a certain product, and what effect advertising has on the decision, is a key part of the marketing and advertising process. Students will gain insight into this process through the systematic collection of data through targeted marketing research on the consumer and their preferences. This course will explore both sides of the equation: what makes a consumer buy and how do we determine his or her buying style, likes and dislikes, and brand preference.
Prerequisites:
- MGT 704 — Marketing Management
- MGT 747 — The Advertising Industry in the 21st Century
MGT 749 — Advanced Marketing Strategy and Planning
The advertising plan is usually a critical part of the overall marketing plan for products. Students will learn how to properly utilize the 4 P's of marketing (product, price, place, and promotion) to determine the future effectiveness of a campaign. This course will teach students how integrated marketing communication, through targeted strategic planning, will help ensure the success of all of the key elements of an advertising campaign. This course will also cover the use of social media.
Prerequisites:
- MGT 704 — Marketing Management
- MGT 747 — The Advertising Industry in the 21st Century
- MGT 748 — Buyer Behavior and Marketing Research
Discover Exciting Career Opportunities
Learn more about how our online MBA with a concentration in marketing and advertising can support your career goals. Call 877-307-4915 or request more information today.
Sources
1Advertising, Promotions, and Marketing Managers: Occupational Outlook Handbook: U.S. Bureau of Labor Statistics (bls.gov)
2Public Relations and Fundraising Managers: Occupational Outlook Handbook: U.S. Bureau of Labor Statistics (bls.gov)