MBA — Marketing and Advertising Concentration

Thrive in the Fast-Paced World of Marketing and Advertising

Successful marketing and advertising programs must constantly reinvent themselves to keep up with the latest innovations. You can prepare to become a leader in the field with our online MBA in marketing and advertising, which gives you the skills to help a business or organization boost its bottom line.

  • Build successful marketing campaigns
  • Analyze consumer behavior
  • Study contemporary advertising
  • Learn to maximize ROI
  • Graduate in one year

Lead Marketing and Advertising Teams with Confidence

The online MBA in advertising and marketing at the University of Saint Mary explores the ideology behind effectively motivating team members to take ideas from the drawing board to market. Through innovative online coursework delivered by experts, you'll gain the knowledge and experience to lead a team in creating and implementing marketing and advertising strategies for various audiences. Plus, you'll have the skills to ensure sound marketing strategies, select appropriate advertising mediums, conduct and evaluate consumer studies, and create competitive pricing strategies.

Advertising and Promotions Manager

Salary: $125,5101

As an advertising and promotions manager, you would increase sales by offering purchasing incentives for customers. You might lead teams in creating and disseminating direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events like sweepstakes or contests. You could also be a liaison between customers and your organization.

Marketing Manager

Salary: $136,8502

As a marketing manager, you would identify potential markets for your organization’s products and services. This could include conducting market research, developing pricing strategies, providing marketing plans, and collaborating with sales, public relations, and product development staff.

Public Relations and Fundraising Manager

Salary: $116,1802

As a public relations and fundraising manager, you would develop your organization's identity by overseeing press releases, media appearances, market research, and staff supervision. As a fundraising manager, you would carry out fundraising strategies, contact potential donors, and apply for grants. Employment for public relations and fundraising managers is projected to grow 9% through 2029, much faster than the average for all occupations.

Curriculum Requirements

The University of Saint Mary MBA degree online program with a concentration in Marketing and Advertising Management requires a total of 33 graduate-level credit hours, which include eight core courses and the following three courses:

Discover Exciting Career Opportunities

Learn more about how our online MBA in marketing and advertising can support your career goals. Call 877-307-4915 or request more information today.

1Advertising, Promotions, and Marketing Managers: Occupational Outlook Handbook: U.S. Bureau of Labor Statistics (bls.gov)
2Public Relations and Fundraising Managers: Occupational Outlook Handbook: U.S. Bureau of Labor Statistics (bls.gov)