MGT 715 Introduction to Business Analytics

In this course, students will gain a “big picture” understanding of business analytics, how data can be used to make profitable business decisions, and how data analysis can be used to gain a strategic advantage. Students will gain knowledge of the process of developing insights through data to support rapid, precise, reliable, and profitable decision making across management environments such as operations, marketing, and finance. Additionally, students will discuss the benefits, challenges, and misuse of analytics in organizations and in society.