HCMGT 717 Business Skills for Health Care coursework introduces the key concepts of health care business management and teaches you how to assess ethical, financial, and operations dilemmas that arise in providing health care services. Focus is on the general principles of accounting, finance, marketing, organizational behavior, management information systems (MIS), and operations management. Special attention is paid to functional areas of a business, such as organizational management, financial statements, human resource administration, and the use of information technology.
Through class discussions and written assignments, you’ll compare and contrast the features of for-profit, not-for-profit, and non-profit business models of health care organizations. You’ll use your skills to develop policies for management of human resources and information systems in a health care organization. As you progress through a variety of related topics, you’ll also learn to evaluate the effectiveness of marketing strategies used by health care organizations.
Coursework is designed for investigation, analysis, and operational improvement. Here are examples of some assignments you may complete as part of HCMGT 717 Business Skills for Health Care.
- Draft a Patient's Rights Policy, HR policy, and marketing proposal as part of weekly written assignments.
- Research and write a memo on advertising and promotion activities for a type of medical device or pharmaceutical product.
- Perform research on the Emergency Medical Treatment and Active Labor Act (EMTALA) and debt collection practices of specified public, private not-for-profit, or for profit hospitals.
Each week of this course focuses on a different theme. Your class discussions and written assignments will align with the week’s theme as well as its primary objectives. All weekly course material is proposed and subject to change.
Week 1 – Patients and Health Care Organizations
During the introduction week, you’ll examine various types of organizational structures used by health care organizations and explore how each impacts the delivery of services to patients. Among many things, you’ll learn to:
- Compare and contrast for-profit, not-for-profit, and non-profit business models.
- Assess ethical and financial dilemmas that arise in various provider organizations.
- Explain how structure impacts management, delivery of services, and relationships with patients.
Week 2 – Human Resources Management
In week two, you’ll learn about human resources management within health care organizations. Among many things, you’ll learn to:
- Evaluate staffing needs of health care organizations.
- Assess ethical and legal dilemmas that arise in managing employees.
- Explain how human resources impacts the delivery of services, operations, and patient services.
- Draft a human resources policy in accordance with existing laws and standards of care.
Week 3 – Operations Management and MIS
Throughout week three, you’ll explore the role that the management of information systems (MIS) plays in health care organizations. Among many things, you’ll learn to:
- Identify laws and ethical codes that apply to patient data (collection, storage, etc.).
- Explain the role of information systems within the health care industry.
- Assess ethical and legal dilemmas that arise in managing patient data.
- Develop strategies to minimize liability from violations related to patient data management.
- Draft information systems management policies in accordance with laws and standards of care.
Week 4 – Marketing
During the midpoint week of the course, you’ll review fundamental principles of marketing, advertising, public relations, and promotions. Among many things, you’ll learn to:
- Explain strategies for marketing health care organizations.
- Explore promotion of health care organizations through public relations and media outlets.
- Apply ethical decision making principles in marketing.
- Evaluate the effectiveness of marketing campaigns of health care organizations.
Week 5 – Accounting
As you progress to week five, you’ll study basic principles of accounting and relevance to management of a health care organization. Among many things, you’ll learn to:
- Identify laws and regulations that govern financial reporting, billing, and collections activities.
- Develop strategies for administrative processes with respect to managing accounts receivable.
- Explain items contained on income statements, balance sheets, and financial statements.
- Assess the impact that taxation has on delivery of health care services.
Week 6 – Finance
In week six, you’ll examine the impact of finance issues within a health care organization. Among many things, you’ll learn to:
- Explain processes for health care organizations to obtain capital.
- Analyze a budget and financial statement.
- Make recommendations for an organizational budget based on finance and accounting principles.
- Compare fiduciary relationships within for-profit, not-for-profit, and non-profit business models.
- Assess ethical and legal dilemmas that arise in budgeting and finance processes.
Week 7 – Change Management and Planning
Throughout this week, you’ll analyze elements of the strategic planning process. Among many things, you’ll learn to:
- Prepare a SWOT analysis.
- Formulate objectives, goals, and specific strategies related to mission and vision.
- Outline a strategic plan for a health care organization.
- Propose measures to analyze the performance of a health care organization.
- Explain how leadership and organizational culture impact strategic management of an organization.
Week 8 – Regulatory Compliance
During the last week, you’ll get an overview of the types of legal issues that medical providers face. Among many things, you’ll learn to:
- Explain the types of legal risks faced by health care organizations.
- Identify agencies and government authorities with regulatory, enforcement, or jurisdictional power over health care organizations.
- Discuss how EMTALA impacts health care providers.
- Analyze ethical and legal conflicts that may exist between professional care and business duties within a health care organization.
- Propose strategies for risk management within health care organizations.